Invest in the expansion of a pizza restaurant chain in Azerbaijan
About us
The fastest-growing pizza chain in the world
Dodo Pizza is an international pizza chain that uses cutting-edge information technology to continuously improve its processes and deliver a consistent, high-quality product. We’re in the same business as Domino’s, Papa John’s, and Pizza Hut, but our proprietary information system allows us to operate more efficiently than anyone else.
Over the past 15 years, we have opened more than 1,000 restaurants in 26 countries around the world. Every year, our chain doubles its revenue and grows by 70−75% in terms of the number of pizzerias. At the same time, 98.8% of locations remain in the chain after opening. Today, Dodo Pizza is the No. 1 pizza chain in Russia, Kazakhstan, and Belarus, and ranks among the top 10 pizza chains in the world.
Over the past 15 years, we have opened more than 1,000 restaurants in 26 countries around the world. Every year, our chain doubles its revenue and grows by 70−75% in terms of the number of pizzerias. At the same time, 98.8% of locations remain in the chain after opening. Today, Dodo Pizza is the No. 1 pizza chain in Russia, Kazakhstan, and Belarus, and ranks among the top 10 pizza chains in the world.
Offers
Join us in expanding our network in Azerbaijan and earn an 18% return in ₼
The chain is expanding rapidly thanks to dozens of franchise partners in various cities and countries. Franchisees are actively raising capital to open new pizzerias and pay investors a percentage of their revenue on a monthly basis. Several pizzerias have already opened and are operating in Azerbaijan, and efforts are underway to secure funding for the construction of new locations.
A new large-scale market
A profitable project in another country
The ease of international money transfers
Azerbaijan is a very large market within the CIS — with a population of 10 million. The foodservice market is growing, and competition is lower than in the capitals of the CIS. The right location can generate significant revenue.
Investments in Azerbaijan generate returns in manats and allow you to transfer part of your capital from one jurisdiction to another, thereby reducing country and currency risks.
Transferring funds to and from Azerbaijan is easy: reliable banking channels, straightforward loan documentation requirements, and the legal ability to freely transfer profits abroad.
Team
Your investments are in the hands of the largest and most experienced partners
Since 2016, we have been franchise partners of Dodo Pizza in Russia and are considered one of the largest and most experienced operators: we successfully manage restaurants in Moscow, the Moscow Region, and the Urals. Since 2023, we have held the Dodo master franchise in Azerbaijan, which grants us the exclusive right to develop the brand throughout the country.
Pavel Korovnikov
Dodo Pizza franchisee since 2023. Senior Business Specialist at the Dodo Brands management company since 2014. Helped open pizzerias in Estonia and Lithuania. Managed the consulting division at the management company.
Alexander Zhelezkov
Partner at Dodo Pizza since 2016. Investor in Dodo Brands.
Alexey Anisimov
Alexander Zhelezkov
Partners at Dodo Pizza since 2016. Investors in Dodo Brands.
Alexey Anisimov
Partner at Dodo Pizza since 2016. Investor in Dodo Brands.
Growth
Our customers love us, and we continue to grow even during economic downturns
Our product isn’t just pizza — it’s a complete pizza experience, one that evokes positive emotions thanks to the highest-quality ingredients and top-notch service. And our customers value that far more than simply eating a slice of pizza
Powerful product
Stylish interior
It’s important to us how our guests feel in the pizzeria. If they feel comfortable and have a good time, they’ll come back and bring their friends. That’s why we take great care with the interior design, the layout of the space, and keeping everything clean.
Mystery shoppers and pizza restaurant ratings
A network of pizza shop inspectors that helps identify violations. Mystery shoppers write reviews, pizza shop ratings are published on the website, and partners monitor the average rating and work to improve their service.
Support
We take feedback very seriously. All feedback has a real impact: every incident is investigated, and any issues identified are turned into tasks with deadlines and assigned responsibilities.
Your delivery
We rely on our own resources rather than third-party platforms: our own couriers, our proprietary digital ecosystem, and our smart app. In Azerbaijan, 70% of customers prefer our app, compared to 30% who use third-party platforms. But no matter where a customer places an order, they receive a hot pizza within 30 minutes.
or a free
pizza
pizza
30 minutes
Adaptive menu
The Global R&D department is responsible for developing new product recipes for the menu, as well as adapting the menu in different countries to suit the taste preferences of their residents.
Standards
Few people can make consistently good pizza. The quality of our work depends entirely on the talent of our staff. We’ve developed a system that helps us make consistently delicious pizza with fresh dough in just 12 minutes.
Average customer rating of pizzerias in Azerbaijan
Well-known brand
Seasonal products and collaborations
The business model and marketing strategy of pizza restaurants are designed to encourage repeat business. Every two months, the company boosts demand with seasonal promotions: it creates new pizza varieties, develops promotional materials for them, and promotes them on its website and social media.
Dodocoines
The Dodo Pizza loyalty program features an internal currency and cashback that customers earn effortlessly, but can only spend on specific items by using their bonuses to cover the full cost.
Digital menu
We are constantly improving our menu: introducing seasonal items, adjusting prices, updating our core selection, and launching promotions and combo deals. Large, bright screens connected to the Dodo IS system allow us to update layouts quickly and simultaneously across the entire network.
The #1 pizza brand
Dodo Pizza is the number one pizza brand in Russia, Kazakhstan, and Belarus. In 2021, our advertising budget was 1 billion ₽. We run ads on national TV channels and use innovative approaches in our digital marketing. We are a large chain, which allows us to stand out from the competition.
Bright design
Dodo’s knowledge base contains thousands of print-ready flyer and brochure templates. Our visual communication design team is constantly updating the database, including the best templates from our franchisees. Just imagine — over a thousand new templates are added every year!
Leading technologies
Self-service kiosks
Using the kiosk, you can browse the menu in detail with large photos of the dishes, and save time if there’s a long line at the register. You can pay for your order with a card and earn Dokokoins. The large screen and interface designed specifically for kiosks offer guests a completely new experience.
Website and app
Dodo Pizza is first and foremost a digital franchise, and our website and app serve as our main product showcase and the most frequent point of contact with the brand. We put a lot of effort into them, which is probably why our customers prefer our app 70% of the time, compared to 30% for third-party platforms.
Dodo IS
The foundation of our success is Dodo IS, our powerful yet user-friendly proprietary information system. More than 200 people are involved in its development: designers, programmers, analysts, and product managers. With the help of Dodo IS, franchisees effectively manage their businesses, while investors track key financial metrics online. You can stay on top of events without being involved in day-to-day management.
Radical openness
Reports for shareholders and investors
Quarterly and annual reports that provide an overview of the company’s performance: total sales, the pace of new store openings, year-over-year changes in key metrics, and the company’s key results. Prepared in accordance with IFRS and audited by B1 (e.g., EY).
Sales rank
On the Dodo Brands website, you can view weekly or monthly revenue and year-over-year growth for absolutely any pizzeria in the chain. The data is sourced directly from our Dodo IS information system.
Principle
At Dodo, we build our business on the principles of total transparency. While most businesses keep their data under wraps, we’re so open that customers can watch their orders being prepared at any time via cameras in the kitchen. This level of transparency prevents us from compromising on standards and ensures we operate strictly within the law. When everything is out in the open, there’s no room for cutting corners. That’s great. But that’s not all! Anyone who wants to can not only peek into the kitchen, but also participate in meetings and review all of the business’s financials.
Confidence
A profitable business model and direct access to metrics
We have developed a successful business model in the mass international food market. Its effectiveness has been proven in practice — Dodo Pizza has weathered more than one crisis, demonstrating time and again that both the product and the business model are stable and resilient, making an investment in Dodo not only profitable but also reliable.
At any time, an investor can verify that the model is effective specifically in their investment locations, because they have access to key metrics for the pizzerias online, which are updated in real time thanks to Dodo IS. This protects the investor from abuse by franchisees.
At any time, an investor can verify that the model is effective specifically in their investment locations, because they have access to key metrics for the pizzerias online, which are updated in real time thanks to Dodo IS. This protects the investor from abuse by franchisees.
Reviews and media coverage
A real-life story of an investor and media coverage
Entrepreneur Konstantin Dmitorchankov shares how he went about making his first million with a pizzeria: from failed attempts to pitch the idea to friends to the moment he walked into Dodo’s office and vowed not to leave until he’d made at least a million.
Investor Konstantin Sedov sheds light on another aspect of the deal: how he chooses a partner, what he looks for in a project, and why, in the end, the best decision was not to buy more shares in the management company but to invest in an existing business.
Investor Konstantin Sedov sheds light on another aspect of the deal: how he chooses a partner, what he looks for in a project, and why, in the end, the best decision was not to buy more shares in the management company but to invest in an existing business.
